Business Growth

What Should a New Real Estate Agent Look for in a Brokerage?

By Debbie Mauro, Founder, Agent Impact Network ·

Experienced broker pointing at a contract page while a new real estate agent takes notes beside her at a conference table, with the title What Should a New Real Estate Agent Look for in a Brokerage?

The biggest mistake new real estate agents make is choosing a brokerage because of its logo, office location, or the highest commission split.

A high split cannot replace training. A familiar brand cannot replace mentorship. And a brokerage that gives you leads but no system for following up may only give you more confusion.

Quick answer: What should a new agent look for in a brokerage?

A new real estate agent should choose a brokerage based on the complete business system: training, mentorship, compensation, fees, technology, lead support, culture, and long-term growth opportunities.

Your first brokerage should help you learn the business, serve clients confidently, control expenses, and build a sustainable real estate business. It should not leave you alone with a license, a stack of forms, and the expectation that you will figure everything out yourself.

Compare brokerages across these eight areas:

  1. Training and education
  2. Mentorship and transaction support
  3. Commission splits and caps
  4. Monthly and transaction fees
  5. Technology and business systems
  6. Lead generation support
  7. Culture and community
  8. A realistic growth path

Let’s look at each one.

1. Training that teaches you how to do the work

Real estate school prepares you for the licensing exam. It does not always prepare you to build a pipeline, write an offer, conduct a listing consultation, or manage a difficult transaction.

Look for a brokerage that provides practical training in contracts and compliance, buyer and seller consultations, pricing and comparative market analysis, negotiation, prospecting and follow-up, lead generation, listing presentations, open houses, local market knowledge, and technology and marketing.

Ask whether the training is live, recorded, weekly, or occasional. Also ask whether the instructors are active agents and brokers who understand the challenges of working with real clients.

The best training should help you answer a practical question: What should I do today to move my real estate business forward?

2. Mentorship that continues beyond your first transaction

Many new agents need help at the exact moment a client asks a question, an inspection report creates a problem, or an offer needs to be written quickly.

That is why mentorship matters.

Before joining a brokerage, ask:

  • Will I have a named mentor?
  • Can I contact that person during a live transaction?
  • Does the mentor review contracts and offers?
  • How long does the mentorship last?
  • Is there an additional fee or commission split?
  • Who helps me if my assigned mentor is unavailable?
  • Is support available in my local market?

A good mentor should help you develop judgment, not simply give you scripts. You want guidance on how to think through a situation, communicate with clients, and protect your license.

At Epique Realty, agents get free daily training, free continuing education, and free one-on-one mentorship and private coaching for life. That kind of ongoing support can make a major difference when you are learning the business in real time.

3. A commission structure you can understand

Commission splits are important, but the split alone does not tell you what you will actually keep.

You need to understand your starting split, the annual cap, what counts toward the cap, what happens after you reach it, transaction fees, monthly fees, administrative fees, team or mentor splits, fees on company-provided leads, and whether the cap changes with tenure.

For example, an 85/15 split means the agent receives 85 percent of the commission before other applicable fees and deductions. Once the agent reaches the brokerage cap, the agent may move to a 100 percent model, subject to any transaction fees outlined in the agreement.

Do not rely only on a recruiting presentation. Request the written fee schedule and calculate what the model would mean at several production levels. If a brokerage advertises a 100 percent split, read Is a 100% Commission Brokerage Really Cheaper? before you sign.

4. Fees that do not quietly consume your income

New agents often focus on the commission split and overlook the smaller expenses that appear every month or at every closing.

Ask about monthly technology fees, errors and omissions insurance, transaction coordination, broker review fees, compliance fees, franchise fees, desk fees, sign and lockbox fees, marketing fees, lead fees, cancellation fees, and renewal fees.

A brokerage with a slightly lower split may still provide more value if it includes systems and services you would otherwise purchase separately. Our post on which brokerage benefits actually save agents money goes through those line by line.

Your goal is not simply to find the highest advertised split. Your goal is to understand your net income after all costs.

To show what a complete fee picture looks like, here is Epique Realty's structure for a new agent as of this writing. Every brokerage you interview should be able to give you a table like this, and you should confirm current figures directly before relying on them.

Item Epique Realty
Commission split 85/15, moving to 100 percent after the cap
Annual cap $15,000 in year one, dropping $1,000 each year to a $10,000 floor from year six
Join fee $99 one time
Monthly technology fee $149
Transaction fee 0.1 percent of the sale price, capped at $500 per transaction
Franchise, royalty, annual, desk, office, E&O, lead, or mentor fees None

If you want to run those numbers against your own expected production, book a call with Debbie Mauro and bring the fee schedules from any other brokerages you are considering.

5. Technology that helps you follow up

A new agent does not need every software tool available. You need a small number of systems that you will actually use consistently.

At a minimum, evaluate whether the brokerage provides a customer relationship management system, lead capture and follow-up tools, an IDX website, electronic signatures, transaction management, marketing templates, mobile access, reporting and accountability, and AI tools that save time.

A CRM is especially important because real estate business growth depends on follow-up. Your database should help you track conversations, schedule reminders, organize contacts, and stay in front of people without relying on memory. If you are not sure you need one yet, start with Should Every Real Estate Agent Have a CRM?

Epique Realty includes Lofty CRM with AI capabilities, an agent website, and additional AI tools for content, coaching, contracts, and business support. New agents should still ask how the systems are implemented and what training is provided so they can actually use the tools well.

6. Lead support that comes with a process

“Leads available” can mean many different things.

A brokerage may provide internet leads, company referrals, relocation opportunities, open house leads, or purchased leads. Each source can have different rules, response expectations, and commission terms.

Ask:

  • Where do the leads come from?
  • Are they free or paid?
  • How are they distributed?
  • What response time is expected?
  • Does the brokerage take an additional referral fee?
  • Is training provided for converting the leads?
  • What happens if you do not respond quickly?
  • Are leads available in your market?

Leads are not a business plan by themselves. New agents still need a follow-up system, a local network, and a consistent prospecting routine.

Some of the most reliable lead generation opportunities come from relationships. That includes past contacts, local businesses, community events, open houses, professional groups, and referrals from other agents. That is also how many agents get more business without cold calling all day.

7. Culture, community, and access to other agents

Your first year can feel isolating. A supportive real estate agent community can shorten the learning curve and help you stay motivated when transactions are slow.

When interviewing a brokerage, attend a meeting or training session if possible. Notice whether agents ask questions freely. Pay attention to how leadership responds when someone needs help.

Look for a culture where agents share knowledge, communicate clearly, refer business responsibly, celebrate progress, help solve transaction problems, encourage professional development, and build relationships instead of competing destructively. If you plan to join the National Association of REALTORS®, its Code of Ethics sets the baseline for how agents are expected to treat clients and each other.

Agent Impact Network is a real estate agent community focused on referrals, relationships, education, and sustainable business growth. New agents can use a community like this to connect with other professionals, learn from experienced agents, and develop a broader referral network.

Agent Impact Network logo

8. A growth path beyond the first year

A brokerage should support more than your first closing.

Ask what opportunities exist as your business develops: advanced training, leadership development, team building, referral networks, investor education, multiple income streams, equity or ownership programs, coaching, specialized practice areas, and national or international referrals.

Your definition of success may change over time. At first, you may want to close your first transaction. Later, you may want to build a listing business, work with investors, create a team, or develop income that does not depend entirely on personal production.

Choose a brokerage that can support your next stage, not just your current stage. And if you are already licensed and thinking about a move, what an experienced agent should look for before changing brokerages covers the questions that matter once you have a track record.

New real estate agent holding a leather folder on a sunny sidewalk, looking across the street at a row of brokerage office storefronts

A simple brokerage comparison checklist

Before making a decision, ask every brokerage the same questions:

Training

  • How often is live training offered?
  • Is it included?
  • Can I access recordings later?
  • Does the training cover lead generation and contracts?

Mentorship

  • Who will support me during my first transaction?
  • Is mentorship free?
  • How long does it last?
  • Can I speak with current mentees?

Money

  • What is the split?
  • What is the cap?
  • Does the cap decline?
  • What fees apply before and after the cap?
  • Are there franchise, desk, annual, or technology fees?

Technology

  • Is there a CRM?
  • Is an IDX website included?
  • Are AI tools included?
  • Who trains me on the systems?

Leads

  • What lead sources are available?
  • Are leads free?
  • Are there referral fees?
  • What follow-up expectations apply?

Culture

  • Can I attend a team meeting?
  • Is there local broker support?
  • How do agents collaborate?
  • Is there a real estate agent community outside the brokerage?

You can also visit BrokerageScore.com to download the 50 Questions to Ask Before Choosing a Brokerage and the side-by-side Brokerage Scorecard. It gives agents a practical way to compare splits, caps, fees, benefits, training, technology, and support before making a decision.

Final answer: What matters most for a new agent?

The best brokerage for a new real estate agent is not necessarily the one with the biggest name or the highest split. It is the one that gives you the support, systems, economics, and relationships needed to build a business responsibly.

Prioritize practical training, accessible mentorship, clear commission and fee structures, technology you will use, lead support with follow-up training, a collaborative culture, and a long-term path for growth.

Epique Realty combines an 85/15 commission structure that moves to 100 percent after the cap, declining caps, training and mentorship, healthcare, CRM and AI tools, and a fee structure with no franchise or desk fees. For many new agents, that combination can create a much stronger starting point than simply chasing the biggest split. If you want to talk through whether it fits your market and your plan, book a call with Debbie.

For more on growing a real estate business, referral strategies, and building a business that lasts, visit Agent Impact Network, join the Facebook community, and subscribe at REARNSubscribe.com.

Frequently Asked Questions

Should a new real estate agent choose the brokerage with the highest commission split?

No. The split only tells you part of what you keep. A brokerage with a slightly lower split but real training, mentorship, and included tools often leaves a new agent with more net income and far fewer mistakes in the first year.

What is a commission cap at a real estate brokerage?

A cap is the maximum amount of commission the brokerage keeps from you in a year. Once your split payments reach the cap, you typically keep 100 percent of commissions for the rest of that year, minus any transaction fees in your agreement.

What fees should a new agent ask a brokerage about?

Ask for the complete written fee schedule: join fees, monthly technology fees, transaction fees, errors and omissions insurance, franchise or desk fees, mentor or team splits, lead fees, and anything charged at closing. Then calculate your net at several production levels.

Is mentorship more important than training for a new agent?

They do different jobs. Training teaches the process before you need it; mentorship helps you in the moment a real client asks a question or an inspection creates a problem. A new agent needs both, and mentorship should be free and last beyond the first transaction.

Do brokerage leads matter for a new real estate agent?

They can help, but leads are not a business plan. Ask where the leads come from, whether they are free, what referral fee applies, and what follow-up training is provided. Most reliable business for new agents still comes from relationships and referrals.

How do I compare two brokerages fairly?

Ask every brokerage the same questions about training, mentorship, money, technology, leads, and culture, in writing, and score the answers side by side. A printable scorecard and a list of 50 questions are available free at BrokerageScore.com.

Get the newsletter

I write IMPACT every week for real estate agents. What is working, what is not, what it actually costs, and the parts most people leave out.

It goes to 243,000 realtors. It is free, and if it stops being useful you can leave in one click.

About the author

Debbie Mauro

Debbie Mauro is the founder of Agent Impact Network. She started investing in real estate in 2003 and bought and sold property for two decades before she ever got licensed. She now runs the network's Facebook group and Meetup groups, the weekly IMPACT newsletter, a weekly mastermind, and an AI lab for agents and investors. She is a licensed real estate agent with Epique Realty.

More about Debbie